Obveeus wrote:
> "Elle" <honda.lioness@spamnocox.net> wrote in message
> news:qq3Zj.756$JI2.280@newsfe13.lga...
>> Hear hear. Countless middle aged and senior folks have made this a great
>> show. I would not enjoy it nearly as much if it morphed to "Kid Survivor."
>> I would really enjoy a 40+ and older Survivor once in awhile.
>>
>> I just checked viewer demographics for the show and nothing leaped out at
>> me to suggest an advantage in having younger folks compete. Must be a
>> reason...
>
> I think the primary reason for the change is that Burnett/CBS want more
> younger viewers watching the show. CBS, as a network, does very well, but
> it does well primarily with old viewers. Advertising dollars are much more
> plentiful if a network can attract younger viewers so CBS has been making an
> effort to replace their 'old people shows' with something that people under
> 35 will watch. This is a big reason why shows like Close to Home and Shark
> are getting cancelled.
>
> The problem is, CBS hasn't been able to attract younger viewers even when
> trying (see Moonlight ratings).
I think the real problem is, there just aren't as many potential new
younger viewers out there to attract anymore. That's hurting even
younger-skewing networks like The CW. Instead of watching TV, young
folks born after 1985 are surfing the Internet and watching YouTube. So
young viewers represent a "negative-sum game"--CBS is competing with The
CW and the other nets to some extent, for an ever-shrinking pie.
Steven L.
Email: sdlitvin@earthlinkNOSPAM.net
Remove the NOSPAM before replying to me.
